L’Estetica del Borghetto is a beautician’s shop in Bergamo, Italy. I created two versions of the logo: one compact, for social media, and one extended, for the business card and the sign. The cherry blossom is intended to represent the essence of the shop. In addition to the logo, I created a texture, obtained from the flower, to be used transversally in communication. The design is brought together by the use of a natural pink color palette.