UNIBG Campaign

𝐃𝐚𝐢 𝐟𝐨𝐫𝐦𝐚 𝐚𝐥 𝐭𝐮𝐨 𝐟𝐮𝐭𝐮𝐫𝐨” is the claim of the new matriculation campaign we designed for @unibergamo 📚

We have broken down the University’s logo into 𝐞𝐥𝐞𝐦𝐞𝐧𝐭𝐢 𝐠𝐫𝐚𝐟𝐢𝐜𝐢, which outline different 𝐜𝐨𝐥𝐨𝐫𝐢 and 𝐟𝐨𝐫𝐦𝐞 and symbolically represent the possibilities that #unibg courses offer for the #future.

The campaign is coordinated on billboards, buses, bus shelters, brochures and the web.

A balanced graphic design, between compositional rigour and expressive lightness, a lively palette with playful visual elements that enhance its accessibility and communicative freshness.

Translated with DeepL.com (free version)