This thesis invites communication designers, and design in general, to rediscover the taste of artistic and poetic invention (poiein), in order to create a communication which is closer to the user, more engaging and exciting, able to create an experience, a dialogue, an invitation to interpretation, awareness and, why not, a conscious action. All this within the field of data visualisation. The aim of this research, conducted both in an exploratory and an experimental way, is to analyse some aspects of the visualisation, placing this area of ​​communication side by side with the world of arts, and, in particular, with the world of poetry, in order to explain and clarify what could be a new kind of communication: the InfoPoetry, a mix of artistic and design mode to be submitted to discussion.